Meet the Team!

Higher Ground Produce: Experienced Management Team & Agribusiness Expertise

Cliff Goldkind: Director US Business Operations

BSBA in Managerial Economics & Strategy from the Olin School of Business, MA in Agricultural Economics & Global Food Business from Tufts University. Worked with TAP since 2014, including developing  their operations manual.



240-350 5452

Jonathan Torn: Director of US Business Development

MA in International Business & Environmental Studies from Tufts University. 7 years of project management, triple bottom line business plan development & implementation for the Teatulia, Biolite, the World Bank and the UN.




Shay Zeltser: Director of Post-Harvest Management

Extensive fresh produce  post-harvest & packaging expertise.

Shay's focus on produce physiology,  innovative packaging have made him a leader in cost effective shelf life extension. His professional experience includes several years working for US companies SunFed & Stepac.



Uzi Teshuva: Director of Operations 

Founder of TAP,  a pioneering hydroponic grower.Uzi's design & development expertise is recognized worldwide with turnkey greenhouse projects in Mexico, Guatemala, China, Italy, Cyprus, Turkey, Thailand and Vietnam. In addition to construction, Uzi will oversee growing operations.

Avner Shohet: Director of Marketing & Brand Development

Founder of TAP. MBA from Tel Aviv University. Avner developed TAP's 2BFresh brand which is a leader in the Israeli and European microgreens and fresh herb markets. He also has spearheaded TAP's international business development in Asia and Latin America.



Shlomy Raziel: Director of Design & Engineering

Decades of international experience designing and executing greenhouse projects for Netafim, USAID and TAP. Specializations include efficient greenhouse design, drip irrigation and hydroponic growing systems.